Lianox no longer sells K-Pop merchandise!

Lianox no longer sells K-Pop merchandise!

Hey everyone! 🤗 As you may have noticed, no longer sells K-Pop merch. We know this comes as a disappointment to many -- but after careful consideration, the Lianox team decided to shift the focus of Lianox to Asian Fashion.

A lot has happened since 2017 when we first launched Lianox. Our team has gone to run multiple fashion related projects alongside Lianox that have received global attention. Each time our team has visited Korea, Japan or China, one thing stood out to us: How amazing people dress! Asia is incredibly fashionable with fashion trends that are both diverse and unique and we just couldn’t shake the feeling that this is the right path for Lianox. Fashion is our team’s passion, and we’re excited to bring you awesome apparel inspired by Asian Fashion trends 👗👜✨

Getting real Asian fashion can be really difficult if you live outside of Asia. High shipping costs, sketchy sellers and much more. Most popular Asian fashion brands just don't sell anything to the western world. A few months ago we began expanding our Asian fashion section and we're happy to provide you with a beautiful collection of unique fashion with many brands you can't find anywhere else! 😏

We felt like it is time to turn to the next page in our story, and we ask you to join us, share the news to your friends and celebrate Asian fashion culture with us! Free worldwide shipping as always and the awesome customer support you’re used to.
We sincerely hope you stay with us and continue being a part of the Lianox family. 💓

November 26, 2020
Meet creators: jamjamj (+ GIVEAWAY!)

Meet creators: jamjamj (+ GIVEAWAY!)

🔔 jamjamj is hosting a Lianox holiday giveaway until December 1st! The 3 lucky winners will receive a 25€ giftcard each! 🔔

To enter the giveaway you have to
  • Be subscribed to jamjamj with notifications on
  • Follow jamjamj's Instagram
  • Let her know that you did all of that by sending her a comment/message on Instagram


 You can see her video including the giveaway down below:

The Lianox team wishes you the best of luck for this giveaway! Now for the interview! :)

So, you love BTS? You spend your nights on YouTube? Search no more, you have come to the right place: jamjamj's YouTube!

If you're someone who's quite familiar with BTS YouTubers, you probably know her videos already! jamjamj's real name is Sarah. She creates, edits, and posts videos about her favorite K-Pop group BTS, and while most of us enjoy the huge amount of content we have on YouTube, we usually do not really know who is behind them. Meet Sarah, and get to know her a bit more!

In our "Meet creators" blog posts, we want to introduce you to awesome K-Pop YouTubers and Instagrammers! Spread the love for K-Pop and leave a nice comment! 💖


Please introduce yourself!

Sarah: Hi everyone! I’m jamjamj from YouTube! I’m a 17 year old girl from the United States who has a passion for editing and music :)

What kind of videos are you creating on your channel? 

Sarah: My channel is full of videos about BTS. It has things from information-filled guides about the members all the way to “crack” (funny) videos you’d probably find at 2 am. I hope that these videos on my channel can make people laugh! It makes my world knowing that my content is able to put smiles on peoples’ faces, and my subscribers sure let me know it does! They’re so sweet and supportive, and in turn, it puts a smile on my face too ♥ All in all, I’m really grateful for the online family the YouTube platform has given me.

How and when did you start with YouTube? 

Sarah: When I was getting into BTS, I watched a lot of videos about the members from YouTubers like bangtansus, BornToSlay, Squishy Min Yoongi, kookie-scenario, Army Bomb, and more! Their videos made me laugh non-stop and inspired me to start my channel. I’m uploading just for fun, but turning it into a full-time job would be the best job ever. I sincerely enjoy editing, and to put out content that I’m proud of while making people happy is something I’d love to do for a long time!

How and when did you get into K-Pop?

Sarah: I always knew K-Pop was around, but I never really dove deep into the genre. I knew about the Wonder Girls because their album at the time was at Justice (one of my favorite stores as a little kid) and I knew of B2ST (now named Highlight) because one of my favorite YouTuber’s listened to them, but that was about it for a long time. Then, about 2 years ago, I was watching a YouTube video where people reacted to K-Pop. “Just Right” by GOT7 played, and I was automatically in love with the song! Then “Dumb Dumb” by Red Velvet played, and I absolutely loved that song as well! I listened to songs from both groups on repeat for a long time but never ventured out into other groups. I eventually fell out of the genre again. Early 2017, I kept hearing about “BTS” but ignored it. I never planned on looking into their music. But around late November of 2017, I was watching a YouTube video and “Butterfly” was playing as background music. I fell in love with the song and had to know who sang it. I was surprised to see that it was BTS! I had “Butterfly” on repeat for days and didn’t listen to anything else by them until “Fire” showed up in my recommended videos on YouTube. I clicked on it, and from then on I’ve been hooked on BTS. I’m proud to say that in early December of 2018, I will have officially been an Army for a year! :) I’m so glad I got into them because it’s led me to love other groups and find even more music to enjoy. Music really is a universal language!

Who's your ultimate bias and why?

Sarah: My ultimate bias is Jimin from BTS! When I was first getting into the group, I watched a bunch of videos on the members. Jimin really stuck out to me when I watched a video about his past. I related to a lot of what he went through (for as relatable as a K-Pop idol can be, haha) and it really struck a chord in me. Then I started noticing his little quirks and habits and just finding them adorable. Not to mention his talent! His singing voice is one of my favorites, and he puts so much effort into perfecting what he does to give people his best. Plus, his dancing! I was a dancer for 10 years and never could I ever move like he can. Even with an unlimited amount of training, I’d never be able to match the presence he gives when he dances. He’s overall a very caring, hardworking, and selfless person that I aspire to be like.

What are your favorite K-Pop groups and songs recently?

Sarah: I absolutely adore NCT. Regular-Irregular is such a great album, and “City 127” gets stuck in my head a lot. I’ve been getting into EXO recently and “Tempo” seriously has to be one of my favorite songs of all time (and it only came out this week)! Also, a new group ATEEZ debuted and their album is so strong!! I can’t believe they just debuted and are already putting out songs, music videos, and concepts like they are. “Pirate King” is definitely on repeat!

If you could choose to look like any female or male idol, who would you like to look like?

Sarah: I would probably choose Mina from gugudan. She has an amazing smile that I wish I had! Plus, she makes any style work.

What would you like to tell all K-Pop fans worldwide?

Sarah: K-Pop has one of the most diverse communities I’ve ever been in, and it’s great to see everyone come together to support this love of music! It’s amazing knowing others enjoy what I enjoy and that we can all share the feelings music gives us together. Thank you guys for everything!

Sarah is one of our very successful Lianox influencers, with a very loyal fanbase. Her fans and everyone at Lianox appreciate the hard work she puts into each video a lot! Check out Sarah's channel jamjamj, and make sure to subscribe!

If you want to support Sarah even more, use her code JAMJAMJ at checkout to get 10% off! She benefits from every purchase made with this code.

Do you have some more questions in mind we should ask creators in future interviews? Leave a comment! Stay tuned for the next interview! 

We do not intend copyright infringement. For copyright issues, please contact us at!

📷 Cover photo by jamjamj


 ✍ Are you someone with a following on YouTube or Instagram, and would like to give an interview? Don't hesitate to send us an email to!
November 07, 2018
Why is BTS so popular?

Why is BTS so popular?

BTS is burning! 🔥

The seven boys from Big Hit Entertainment rock national and international stages, making the K-Pop fandom grow each day, raising more and more awareness for the genre.

Why is that though? 🤔 There are several awesome K-Pop boy groups who have been in business for long, all talented with unique personalities – but BTS seems to take the cake. What makes Jungkook, Jin, Jimin, Suga, J-Hope, and their leader Rap Monster stand out so much?

We have come up with 7 points that might be the key for their huge international success!

Comment down below what you think! ✍

From all comments made on our Instagram and on our blog on, we choose one person each week to win a photocard pack! 😍


1. BTS‘ music is not oldschool K-Pop.

    BTS Bulletproof


    Who is a long time ARMY here? If you are, you probably know how back in the day BTS was more of a Hip Hop group, heavily influenced by oldschool Western Hip Hop (see "No More Dream" or "We are Bulletproof"). Nowadays, their music has a more upbeat pop-y feel to it, but they manage to still maintain the forcefulness and electro vibes from their Hip Hop past. It’s this mash up of genres that make BTS quite different from oldschool K-Pop. Their collaboration with Steve-O for "Mic Drop" remix has probably proven to anyone in doubt that BTS is perfectly able to do Western style music. And be darn good at it.


    2. BTS members are rather masculine.



    Do you remember the phases where Ren from NU‘EST and Taemin from SHINee left people confused because they were SO pretty? Korean beauty trends for men (and women too!) change all the time, but the feminine style for males is more common in the South Korean entertainment industry than in the West, particularly in oldschool K-Pop. BTS however, has never done any of that (and no, fetus Jungkook does not count as girly!), and therefore eliminated the confusion these style choices sometimes cause to international audiences. Since debut, they have remained with rather masculine styles, fitting their boyish concept about friendship which has evolved to be more and more dramatic as time went by. They are the "Bulletproof Boyscouts" after all. 


    3. BTS has an awesome relationship with their fans.



    Many K-Pop groups have outstanding bonds with their fans, and so does BTS. Because BTS has such a huge fandom and is surrounded by cameras 24/7, there seems to be an endless number of videos that show their cute and playful interactions with ARMY at fan signs. Don’t deny it, you have been watching this one video where Jimin lovingly touches the hands of this one fan several times too. 🙏


    4. … and even international fans don’t feel left out.


    If you are a fan of other K-Pop groups as well, you know the struggle: They don’t understand you, you don’t understand them. There is always this little invisible wall between you and your bias(es), even if you sit down on your butt and learn Korean… Language barrier. BTS has efficiently broken down this wall – because Namjoon aka Rap Monster speaks perfect English, and the other BTS members seem to learn bit by bit as well. This allows them to be on international TV shows (mostly) without any awkwardness at all, including their international fans on a level that is just not possible for most K-Pop groups.


    5. BTS does a LOT for their fans and is very active on social media.



    Back in the day, only very little K-Pop groups and idols had an Instagram account – today, quite many have been posting selcas on their socials, but BTS is on another level. There’s literally endless hours of BTS material to watch online. Ever since 2013, they post so-called BANGTAN BOMBS on their YouTube channel BANGTANTV, showcasing funny videos and other random stuff. As mentioned, at that point in time, that was rather new. Funny moments among K-Pop group members are usually something that is kept from the public. BTS has never been afraid to share their weirdest moments that have by now turned to our beloved classic BTS memes. They haven’t won the Top Social Artist award for nothing!


    6. Big Hit does an overall excellent job at marketing BTS overseas.



    Over the last years, it has become more common that K-Pop groups tour countries outside Asia, but it’s definitely not the norm. Big Hit is one of the first Korean entertainment companies that actively promote in TV shows outside Asia. Usually, it’s celebrities like Taylor Swift or Ed Sheeran that sit with Ellen DeGeneres, talking about their newest albums and singles. Now BTS lines up with them! It is safe to say that ever since the Billboard Music Awards 2018, everyone knows their faces. Are you also still wishing for a BTS carpool with James Corden? We definitely are.


    7. Hands down: BTS makes good music.



    In the face of lip syncing and singing technique debates, we are still sure about one thing though: BTS‘ songs are well-made with awesome lyrics that speak to a crazy big audience. Their music videos and overall concept are of extremely high production value, telling deep stories and touching on topics that are usually not talked about in common K-Pop lyrics, such as bullying or politics. Big Hit and BTS seem to improve with every single comeback, and we hope there are more excellent performances and songs to come in the future!


    We do not intend copyright infringement. For copyright issues, please contact us at!


     ✍ Are you a writer and would like your K-Pop articles to be published on Or do you just have a brilliant idea for an article that you would like to read on here? Don't hesitate to send us an email to!
    May 26, 2018